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WRM Community Open House – Oct 25

Posted on October 14th, 2014 in Uncategorized | No Comments

Hear the latest news about the coop, become a member-owner, bring friends, enjoy the company of current and future members of Wild Root Market coop food store.


See Upcoming Events for details.

The Slow Money movement

Posted on July 16th, 2014 in Uncategorized | No Comments

Woody Tasch, author of  “Inquiries into the Nature of Slow Money: Investing as if Food, Farms, and Fertility Mattered” and founder of the Slow Money Movement, talks about the movement and about getting people together who grow, transport, sell, and consume locally grown good food.


When you listen to Woody Tasch speak, you’ll hear him use the term “foodshed”.  There is a useful Wikipedia discussion here. “foodshed is the geographic region that produces the food for a particular population…”

Offer to Purchase Grove Avenue Site Unsuccessful

Posted on June 8th, 2014 in Uncategorized | No Comments

It is with sincere disappointment that we announce we were unable to secure 1101 Grove Avenue in West Racine for the Wild Root Market.

As has been communicated previously, our contingent contract for the site allowed us six months to conduct a thorough review of the land and building, as well as develop renovation and store furnishing/equipment estimates that would allow us to finalize our financial pro forma.

Due diligence disclosed that renovation costs for the site were more than anticipated. Working with experts in construction and financial feasibility, the consensus was that the building was too costly for Wild Root Market to acquire and renovate. With this information, we attempted to renegotiate the offer, but were unsuccessful. Without a substantial reduction in the purchase price, it would have been impossible to create a feasible financial pro forma for the business.

We share the community’s disappointment that we were unable to secure this site, despite its advantages.  However our fiduciary duty to our Member-Owners is always to make sound business decisions based on the facts. Our financial projections indicated that the business would not be sustainable. Our next step would have been to raise money through loans made by our Member-Owners and we could not in good conscience have asked you to invest in this project at this time.

Where do we go from here?

The good news is that we have over 750 Member-Owners who want a cooperative grocery store in Racine and we are as determined as ever to make that happen!

We gained valuable experience working to secure the Grove Avenue site and navigating the due diligence process, so we are in a much better position to work quickly to assess alternate sites.

As many of you are aware, in 2011 we solicited a market study to evaluate three initial sites that met the Board’s criteria for store size, parking and access.  Based on that study and subsequent preliminary evaluations, Grove Avenue had the greatest potential for projected sales and the lowest anticipated renovation costs, which made it our obvious first choice.  Of the other two sites we initially evaluated, one of those, the Century Market, is no longer available and the other was deemed unfeasible due to high projected renovation costs and low estimated sales. With those sites “off the table,” so to speak, we are actively pursuing and evaluating possible new sites.  As before, we will keep specifics confidential until we are in a position to secure another site.

Our transparency about this unfortunate outcome with the West Racine site should reassure our Member-Owners and the Racine community that we are committed to making sound business decisions, even though the process may take longer than any of us would like. We are grateful for your trust and support and will work quickly to evaluate other site options and keep the process moving forward.

We understand many of you will have questions and we want you to know we are available to answer them to the best of our ability.  You may direct your questions to any Board member specifically or to the Board generally at

We will also be holding an information/listening session for Member-Owners and the public on June 17 at 6:30 at Gethsemane Lutheran Church in West Racine.  For complete event details, please see below, or click here.

Wild Root Market in the news

Posted on June 1st, 2014 in Uncategorized | No Comments

The Racine Journal Times ran a story on the front page of the June 10th edition, about Wild Root Market’s decision to turn attention away from the former Piggly Wiggly grocery store.

Video: 2014 Annual Owners Business Meeting

Posted on May 12th, 2014 in Uncategorized | No Comments

Video of our Annual Meeting, held April 14, 2014.

If you were unable to attend the 2014 meeting, this video will bring you completely up-to-date. (Please note that if the video does not seem to start at the beginning, you can use your cursor to drag the progress indicator back to the left side to start over.)

“Co-op ready to make history with store in 2015″

Posted on April 16th, 2014 in Uncategorized | No Comments

This in-depth story about Wild Root Market appeared March 27, 2014 in the Racine Journal Times’ special section, Racine County Open For Business.

The Ten Best (and Worst) States to Eat Local

Posted on April 16th, 2014 in Uncategorized | No Comments

Wisconsin ranks in the top ten, at eighth, according to this article. Texas ranks worst, with Illinois at eighth worst. Here is another article about the same report.

Annual Owners’ Meeting video report

Posted on April 15th, 2014 in Uncategorized | No Comments

Thanks to our friends at Racine TV for this terrific promotional video shot on location at the Wild Root Market Annual Owners’ Meeting on April 14 at First Presbyterian Church in Racine.


Take a look!  And then check out RacineTV at  for more good news about Racine!


View the video here.

WRM Board Members Interviewed for Article in She Magazine

Posted on April 6th, 2014 in Uncategorized | No Comments

Wild Root Market Board members, Alida Harper Trocke, former Board President, and Colleen Wilkinson, former Director and Chair of the Ownership and Growth Committe, were interviewed for an article in the issue of She Magazine published on March 28.

Needed: General Manager

Posted on April 6th, 2014 in Uncategorized | No Comments

Do you know a General Manager with grocery store operations experience who has the requisite skills to help design a store, develop its processes/operations, hire the right staff and run the store? If so, please direct them to submit their resume and cover letter (outlining their interest in and qualifications for this role) to: Wild Root Market Selection Committee | P.O. Box 443 | Racine, WI 53401 | or electronically to